Internet Marketers Have A Lot to Learn

08/12/2010 | 25 Comments

While selling subscriptions and building communities are relatively new concepts for the internet marketing world, the association industry has been doing these things well for more than 100 years.

Associations are groups of people with a similar interest. Think of the “Beef, It’s What’s For Dinner” ads you see on television. Those commercials are produced by the Cattlemen’s Beef Board, an association of cattle ranchers. There are more than a half-million associations, and they represent pool builders (American Pool and Spa Association), doctors (American Medical Association) and every industry you can think of. Associations provide education, newsletters, networking opportunities, members-only sites and in-person conventions. (Very similar to the types of products and services Internet marketers have started providing.)

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Quick: What’s Even More Important Than A Leader?

04/26/2010 | 42 Comments

It’s been a long while since my last post…

You see, I’ve been up to my eye-balls working on that webinar I kept mentioning.  But now that it’s almost done – I figured I’d check in with you for a minute.

Today I want to share a video that Derek Sivers play at the TED conference two weeks ago.

It got a standing ovation – and I think… once you watch it… you’ll understand why… Continue…

A Simple Way To STOP Messing Up Your Life & Business

03/11/2010 | 27 Comments
  • Stop needless struggling…
  • Solve persistent problems…
  • Triumph over adversity…
  • Boost your performance…
  • Fast-forward your success…
  • Make Your Life A Masterpiece…
  • And MORE!

Today we’re switching gears (temporarily)…

You see, yesterday something happened to me…

More important: telling you about it can…

Radically Improve Your Life

Here’s the story…

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Building Credibility… Boost Business Profits, And… Light The Fuse For Massive Amounts Of FREE TRAFFIC!

03/10/2010 | 23 Comments
  • Multiplies prospects and clients faster than fruit-flies…
  • Leverages the law of reciprocity to get prospects to do your bidding…
  • Gets more targeted FREE traffic than any other tactic…
  • Floods your sites and lists with prospects who trust you (in advance)…
  • And MORE!

Pay careful attention… because in this post I’m going to share a single method that’ll build your credibility, grow your business profits, and bring your hordes of free traffic.

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Growing Credibility = Growing Profits (Part 5)

03/09/2010 | 29 Comments

Prospects… your business shrivels up without them.

But, even when you got them… odds are high they’re thinking  (excuse my french) “Bullshit” when they look at you and your offers.

In other words…

THEY DON’T BELIEVE YOU!

And that’s a big problem.  Because skepticism plummets conversion rates.

Often it’s the biggest barrier to climb transforming prospects into clients.

And online — if you’re not trusted you don’t get wealthy.

But, have no fear… because if you’re struggling with skepticism, here’s…

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On My iPhone @ The Fountainebleau Hotel

02/19/2010 | 20 Comments

Today I’m writing this post from the lobby of the fountainebleau hotel.

Yep that’s right… I’m not at the beach instead I’m in South Beach… at one of the many exclusive resorts that populate the coastline down here.

And believe it or not I’m having more difficulties than you might imagine.

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Online Business Voyeurism (gasp!)

02/18/2010 | 10 Comments

“In clinical psychology, voyeurism is the sexual interest in or practice of spying on people engaged in intimate behaviors, such as undressing, sexual activity, or other activity usually considered to be of a private nature.

In popular imagination the term is used in a more general sense to refer to someone who habitually observes others without their knowledge, with no necessary implication of sexual interest.”

That’s how Wikipedia defines voyeurism.

In today’s blog post I want to share with you a form of “voyeurism” that actually works to get you more customers and make you more money.

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Marketing An Online Business With Credibility… Believability… And Proof!!! (part 4)

02/17/2010 | 16 Comments

Today, we’re continuing the series on how get and leverage credibility, believability and proof to boost your online business.

And we’re heading down the home stretch…

We’ve now covered 12 methods you can employ.

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Marketing An Online Business? Step #3 – Pile On The Proof!

02/16/2010 | 17 Comments

I hope you had a great weekend, a great Valentine’s Day and (for those in the U.S.) a great President’s Day.

I sure did.  In fact, Debi and I celebrated our nine year wedding anniversary on Valentine’s Day.

We were the last couple to ever tie the knot on top of The World Trade Center on Valentine’s Day.  We got married February 14, 2001.

So, needless to say… we partied like rock stars all weekend.

Then on Monday, Ava and Elle had off from school – so we all had fun taking a day off.

Now, it’s time to get back to work.  So I am back at my beach office ready to take our conversation about credibility, believability and proof much further.

The sun has just risen.

Here’s the view from my beach office this morning… Continue…

Marketing An Online Business? Step #2 – Boost Believability

02/11/2010 | 25 Comments

Yesterday, I gave you six powerful bullets to…

Create Credibility…
Boost Believability… Pile On The Proof!

If you haven’t read it yet – I strongly suggest you click over to that post first.

OK, now today, if all goes right – I’ve got another ten (sorry I only got 4 done today) to add to your arsenal.

Whoa… ten plus six equal sixteen… Do you really need that many?

Yes. You Do!

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